Once upon a time I ran usability studies on Google Maps back when state-of-the-art in mobile technology meant installing a Java app on your phone. (Yes, I know nobody in the real world actually did this, but back in 2006 us mobile geeks wanted to believe.) To make sure I knew the ins and outs of the technology I would be basing the study on, I took a Motorola Razr V3 to the streets of San Francisco to see what it was like to have Google Maps in my pocket. At the time, it felt like living in the future.
It’s been fun watching the evolution of maps on mobile devices since then. The current Apple maps accuracy debacle is interesting, but it has caused other important changes in the maps app to be overlooked.
Search Suggestions
When I was testing Google Maps on that Razr, my initial excitement died down pretty quickly. As soon as I tried to do anything other than find my current location I hit a brick wall. I remember standing on a street corner, spending no less than 10 minutes entering an address on that tiny numeric keypad. There was no question that I was holding some extremely cool technology in my hands, but I had to admit that in practical terms it was useless.
Touchscreen devices have taken us a long way from those days. But searching maps always involves the worst-case scenario for text input. Autocorrect has to be disabled, which makes typing a location extremely fiddly. Combine this with some of the common scenarios for using a maps app: while you’re walking down the street; while you’re talking to someone trying to find the address of that restaurant you want to go to; while you’re in the car driving. In short, you’re forced to fly without autopilot when you’re at your most distracted.
Apple now has added search suggestions to maps. Type a few letters, tap on one of the items in the suggestions list. This alone makes it vastly easier and faster to find things. ’Nuff said.